MENA Stage, 12:30 - 12:50
Hosted by: Imagination

Join this session to find out how to use the next generation of brand experiences to drive success in the Middle East.

Gain advice on best practices, what KPIs to aim for, and hear standout examples of organisations reaching and entertaining new audiences.

Questions

• What does the brand experience landscape look like in the Middle East, and what do you predict for its future?

Speakers

Christophe Castagnera, Head of Strategy EMEA - Middle East, Imagination

Robert Bock, Executive Director Marketing & Communications, MDLBEAST