Professional with over 15 years of experience in creative, advertising and technology in Mexico & LATAM. With a degree in Marketing his focus has been on driving business growth through the integration of creativity and technology.

Entrepreneur and executive across different agencies in the market such as JWT, We Agency, Flock, Doubleyou or Isobar, as well as lecturer and member of the industry board at AVE & IAB Mexico.

Said has been part of dentsu since 2018 and in 2021 he was appointed as Dentsu Creative CEO, becoming the youngest CEO of a global creative network in the market at the age of 31. In 2024, he was recognized in the AdAge's 40under40 list being the first mexican to ever accomplish it.

His work has been awarded by major industry festivals such as Cannes Lions, Effies, One Show, D&AD, Art Directors Club, London International Awards, El Sol. Under his leadership, Dentsu Creative Mexico positioned itself as one of the top 3 creative agencies in the market and named #2 globally within the Best Workplace for Innovators according to Fast Company and #1 in the marketing and advertising industry.

Said's work and leadership is a testament to his creativity, innovative approach and strategic thinking while building brands for the future.